All of you British babes out there will be overjoyed to hear that Jashanmal Group, the UAE based retail group, last night opened the doors of the first L.K.Bennett store in the Middle East, located at Mirdif City Centre, Dubai. HME Models were positioned throughout the venue to model the lovely pieces of modern British elegance (watch this space for more pics). With an elegant shoe, ready to wear, accessory and handbag collections, who can resist a visit to this little fashion hotspot
Founded in London in 1990, L.K.Bennett has since established itself as a British fashion brand, offering stylish collections to meet the lifestyle and requirements of every modern woman. Favored by celebrities and refined women alike, including the Duchess of Cambridge and Kate Moss; L.K.Bennett will be welcomed by women across the United Arab Emirates with its innovative design ethos and unique British charm that runs throughout all the collections.
Centered on beautiful fashion design and a universe of style and refinement, the sophisticated persona of L.K.Bennett collections is reflected in this 200 sq. meter boutique, one of L.K.Bennett’s largest stores. In keeping with over 135 locations across the UK, USA & Europe, the store in Mirdif Mall is set against a soft beige backdrop with bespoke interiors and niche details. Distinctive and atmospheric, the store invites the customer in to admire refined collections alongside a unique advertising campaign.
Tony Jashanmal, Group Executive Director said: “We are delighted to announce our partnership with the hugely popular with L.K.Bennett brand. This is an excellent addition to our portfolio of luxury brands and we are certain that it will offer our consumers a sophisticated fashion experience.”
Robert Bensoussan, Chairman and CEO of L.K.Bennett said: “With an ever-increasing demand for L.K.Bennett from our international customer, we are delighted to be opening our first store in Dubai. This exciting new partnership with the Jashanmal Group is a natural step for the brand and we look forward to further developing our presence in the UAE and indeed the Middle East”
